© Alcheringa 2019

Social Initiatives

This is a quadrant that sets Alcheringa apart. Far from the glitz and glamour associated with the biggest names in the entertainment industry, Alcheringa acts as the mouthpiece addressing various issues faced by our society. Alcheringa has initiated nationwide campaigns in the past, tackling raging issues such as AIDS awareness, Human Trafficking and Save the Gangetic Dolphin campaign. Some of the campaigns have also dealt with the issues faced by students, such as the JEE Counselling Campaign.

Originated under the name "Bachpan" in 2011, Udaan is a social initiative taken by the students of IIT Guwahati which aims on delivering hope to those who never had the opportunity. It aims in the upliftment of the underprivileged through the conduction of various educational workshops and innovational programs.
During their vacations, students from IIT Guwahati and several other colleges conduct Udaan where they reach out to various underprivileged children from orphanages, villages and slums in their locality, and spare a weekend to give flights to their hopes with the help of various documentaries, presentations, games and motivation. Udaan reached 52 cities across India in 2015. Our mission is to rewrite the pages of as few thousand lives that were thought to be too cheap to live. To reach out to them and to adorn their lives with some wonderful moments.

Desk ka Sandesh 

Desh ka Sandesh was an initiative by Alcheringa’18 under Udaan itself, started in 2017. It was a step taken for reaching the unheard corners of the nation and connecting children to our audacious soldiers by sending greetings to our soldiers from the children. This campaign inspired the children by connecting them to the brave hearts who guard the nation from the borders.

North East India is a microcosm of India with its own diversity in terms of languages, culture, arts and religion. There is a need to promote and unveil the true potential of this part of country, which is still unexplored by many. Our campaigns hits the nail on its head by promoting the shared identity and culture that this part of country shares with other part of the nation, by showcasing, through videos and posters, the rich and diverse food and travel destinations and by running information campaigns to develop entrepreneurship and to remove stereotypes from the minds of general people about this part of country.

In Alcheringa’16: Gamescape, The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held under North East Unveiled.

In Alcheringa’17: Eternal Sands, “Tour-de-NorthEast” & “North East Social Entrepreneurship Summit” were organised as under North East Unveiled. While “Tour-de-NorthEast” was an exhibition of the 8 north eastern states with exhibitions and performers from the North-Eastern States to promote the rich and diverse culture of North-East India, “North East Social Entrepreneurship Summit” aimed towards providing a platform for social entrepreneurs to share and discuss ideas that affect the North-Eastern states.

In Alcheringa’18: Echoes of Innocence, “Rang Cholum” was organised during the opening ceremony of NE Unveiled’18 while “The North Eastern Expo” was organised during the festival, showcasing the performances & culture of the North East.

Blood donation drive

Blood Donation Drive has been a large initiative of its kind in order to warfare against the loss of lives due to blood deficit. It was a step taken to encourage people to donate blood in order to prevent people from dying due to the unavailability of blood. In the previous editions of Alcheringa, with the support from IITG Hospital, the youthful souls were inspired to be a part of this noble cause and willingly contributed their part for the better future of the society.

JEE Counselling

The team of Alcheringa leaves no stone unturned when it comes to the issues faced by the society. Due to the confusion among students post JEE results due to a sea of choices in front of them, Alcheringa, in 2015, started JEE Counselling, an initiative to help the students from none other than the IITians themselves.


Muse was an initiative started in 2014 to promote and culture the creativity of people. Various online activities & competitions were organised, making people muse over facts & arts with the hashtag #JustMusing.